Influence Maximization in Viral Marketing with Expert and InfluentialLeader Discovery Approach

Influence Maximization in Viral Marketing with Expert and InfluentialLeader Discovery Approach

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Part of #Influence Maximization in Viral Marketing with Expert and InfluentialLeader Discovery Approach# :

Publishing year : 2014

Conference : Eighth International Conference on e-commerce with an approach to e-trust

Number of pages : 7

Abstract: The appearance of social networks has been one of the most important events of the last decade. A social network is a network of interaction and communication whose nodes are its members and its edges is the relation between them. An outstanding concept in social networks is the concept of social impact which is of great significance. Social impact is the behavioral transformation in a person, caused by his / her relationship with other people, organizations and the network. Today, the concept of social influence is used in viral marketing. The purpose of this paper is to offer an algorithm to select expert and influential users in social networks. This algorithm uses the leader discovery method in social networks for choosing expert and influential users. This method chooses those users as the social networking experts and influential leaders who are influential among other members and also those users who have enough specialty and knowledge about marketing product. Consequently, the process of selecting expert and influential users for the algorithm would be quick and also the selected leaders are influential and expert enough to do marketing and advertising in the social network