The effective factors on the acceptance and willingness of Iranian users toward Electronic banking

The effective factors on the acceptance and willingness of Iranian users toward Electronic banking

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Part of #The effective factors on the acceptance and willingness of Iranian users toward Electronic banking# :

Publishing year : 2013

Conference : 7th International Conference on Electronic Commerce in Developing Countries with an Approach to Security

Number of pages : 12

Abstract: At present, e-banking is considered not only as a competitive advantage but rather as a competitive necessity for banks. The question that is emerging for the majority of users in the United States is whether the e-banking technology in Iran is the same as other countries. Millions of Iranians already benefit from e-banking technology and the number of nonanking users is increasing every day. In this paper we examine the factors that affect the adoption of e-banking and users tendency to use it, as well as the willingness of customers to use electronic banking or traditional banking. Research has shown that the factors of comparative advantage, the ability to view the results of using e-banking, the complexity or simplicity of the process, security, existing legal infrastructure, user-friendliness and user's information literacy have an impact on The acceptance of e-banking by users. The results of this paper can help managers of developing banks to achieve better distribution solutions for serving customers.