Analysis of the Effect of Information andCommunication Technology (ICT) on the CustomerAttraction with Mediating Role of OrganizationalIntelligence: Isfahan Melli Bank as a Case Study

Analysis of the Effect of Information andCommunication Technology (ICT) on the CustomerAttraction with Mediating Role of OrganizationalIntelligence: Isfahan Melli Bank as a Case Study

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Part of #Analysis of the Effect of Information andCommunication Technology (ICT) on the CustomerAttraction with Mediating Role of OrganizationalIntelligence: Isfahan Melli Bank as a Case Study# :

Publishing year : 2016

Conference : Second International Conference on Management and Humanities

Number of pages : 7

Abstract: The purpose of this study is to investigate the effect of information and communication technology (ICT) on the customer attraction with the mediating role of organizational intelligence. The study population consisted of the managers of the Iran melli Bank in Isfahan. The statistical hypotheses are weretested through Structural Equation Modeling (SEM). In this regard, other statistical tests were used such as Kolomogorov-Smirininov testwas employed. The findings showed that information and communication technology (ICT) affects customer attraction through organizational intelligence.